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TopicAre Emails Still Essential To Businesses?

  • Thu 8th Mar 2018 - 12:58pm

    Technology has definitely pushed the boundaries when it comes to communication. Emails have existed for many decades. But with the rise of social media and other communication apps, some people are starting to believe that the era of emails is over. 

    Below are just two of the many reasons why emails are still relevant to businesses:

    Record Keeping
    Emails are essential to businesses because users can track down specific messages, attachments and other data in a matter of seconds. Emails create a virtual paper trail that is far more efficient when compared to printing documents and filing them inside a cabinet or drawer. In fact, because of this sole benefit, companies can use this for data mining. You can check Semantic Scholar to find published reports by O. Nimeskern and his colleagues about this matter. 

    Great For Marketing
    Emails are also great for spreading news efficiently. Companies can utilize this to advertise their products and services to their loyal customers. It is also a great way to bring in more sales. For an example, a shoe company may set up a list of people to email whenever they have new products to market. Similarly, a company offering specialized service can use emails to inquire whether they may find the services offered as useful.

    Emails are received within seconds. Whether the recipient is a few floors down to yours, or halfway across the globe, you can use this as a platform to develop your business.

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